It sounds obvious—of course we should diagnose first. But many new clients—fed up with their sites—ask us to skip that part because they can just tell us what’s wrong. Here’s why that’s a bad idea. Maybe a product image isn’t showing correctly, or a bunch of links lead to 404 pages. We understand the urgency—but […]
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Responding to Client Feedback: Unreasonable Responses to Reasonable Requests
How agencies should respond to client feedback—and how they shouldn’t In our first discovery meeting with a new client, we discovered how badly the company’s previous web design company had treated it. As a new website had taken shape, the client had posed reasonable questions concerning some of the creative decisions made by the designers. Among […]
